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Case Studies

Selected work from complex product systems.

Each case follows the same structure — the situation, what was breaking, what we did, and what changed. Use search or the tags to find work similar to your challenge.

Showing 2 of 2 case studies

Swiss Hospitality SaaS
Pre-MVPProduct OpsGovernanceSaaS

Building a product organization from pre-MVP to paying customers.

Role First product hire
Timeline 6.5 months
Stage Pre-MVP → first revenue
Context

A 20-person Swiss startup building an enterprise platform for hotels. Development was outsourced, there was no dedicated product function, and the roadmap was driven by founder intuition and individual sales conversations.

Challenge

The company needed to reach its first paying customers, but every product decision escalated to the founders, engineering output was unpredictable, and there was no shared definition of what the MVP actually had to prove. Enterprise hotel buyers expected operational reliability the team could not yet demonstrate.

Approach
  • Rebuilt the development capability in-house and restructured the team around clear product ownership
  • Installed lightweight governance: a prioritization model, an intake process for sales requests, and explicit decision rules
  • Narrowed the product direction to the smallest scope that enterprise hotel buyers would pay for
  • Set up a weekly operating rhythm connecting founders, product, and engineering around one shared plan
Results
  • ✦ First paying enterprise hotel clients onboarded within 6.5 months
  • ✦ In-house engineering team rebuilt and shipping on a predictable cadence
  • ✦ Governance model adopted by founders — product decisions stopped escalating by default
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Enterprise API Product
APIIntegrationsEnterprise SaaSDeveloper Experience

Launching an API-first ordering product across 800+ locations.

Role Product lead, API platform
Timeline 6 months to rollout
Stage Growth-stage, enterprise clients
Context

A US restaurant-technology platform serving large chains. Every new integration was built ad hoc by the services team, making each enterprise deal slow, expensive, and impossible to scale.

Challenge

Enterprise chains and delivery platforms needed to connect to the ordering system, but there was no productized API: no consistent contract, no developer documentation, and no self-serve path for integration partners. The integration backlog was blocking revenue.

Approach
  • Defined the API product strategy: one versioned contract replacing per-client custom integrations
  • Designed the developer portal and integration specifications so partners could integrate without hand-holding
  • Ran a structured pilot with major delivery platforms to validate the contract against real order volume
  • Built the rollout plan with success criteria per location cohort, so scaling was measured rather than hoped for
Results
  • ✦ 800+ locations live within six months of launch
  • ✦ 100k+ orders processed in the first month
  • ✦ $500k+ ARR unlocked through Grubhub and DoorDash integrations
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